SUPPORTED BY 18-270MM

PROFILE

Terauchi Masato

Terauchi Masato

Born in Toyama Prefecture, Terauchi worked at Nippon Jitsugyo Publishing, after which he became a freelance photographer in 1991. He is known for his photographs of landscapes that make the viewers want to go there, and portraits that make the viewers want to meet the models in person. In 2000, he launched PHaT PHOTO, a magazine that proposed photography from cultural aspect, and as the chief editor and publisher, established a new genre in the photography industry. Having also produced ONAEBA, Japan's largest photography event that revolves around the key-concept "to meet", he has been working vigorously to stimulate the world of photography.

Official website
http://www.terauchi.com/
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GALLERY

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The Same Moment Never Comes Twice

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MESSAGE

"The same moment never comes twice," but "It continues to live in memory, frozen in time."

The two points enclosed in quotes above express the best part of photography and the reason I take photographs. Human behavior is a mysterious thing. The pleasure of taking portraits is in the capturing of a single moment. I want to take photographs such that we can one day look back and say, "Yes, we truly captured for all time that living, shining moment." Taking on the challenge of a new style by putting on never-before-experienced attires, playing around a bit but at the same time getting totally into the concept of the shoot, or experiencing rapid escalation of the "partners in crime" excitement of both subject and photographer—this is how we plunge forward full tilt towards a single goal imagine by both parties. Although we may encounter big hassles along the way, as we gradually get closer to our envisioned image, it all becomes good fun. I believe that is how quality photographs are created.

Feedback on having used 18-270mm (Model B008)

An 18-270 mm focal length lens can bring a sense of speed to the photo shoot, even when shooting portraits. I felt a sense of specialness in the lens coating. I believe this is a lens that offers superior cost performance.

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